I thought this was the funniest thing–
“We also offer two sizes of our Brolly Box, known as the “poor man’s softbox,” acting like a softbox, while designed like an umbrella. Like our umbrellas, our brolly boxes are fashioned with long poles to easily adjust the distance between the light source and the brolly. Please click on any size to learn more.”
Leave it those wacky but brilliant Alien Bee people to come up with such a great product. I would sure love to review this item and give feedback, but it may take some time.
Meanwhile, still trying to figure out which light stand I would like to order and purchase. Any input?

Please note that the size refers to the distance from edge to edge measured over the arc. The point to point diameter is somewhat less. Also, I think these will not work well in the outdoors with any real air movement ( wind ). Indoors I am guessing they are boffo.